Personnel
James W. Dearing, PhD, Chair, CCRC, IHR, KPCO
Borsika A. Rabin, PhD, CRC, CCRC, IHR, KPCO
Douglas Roblin, PhD, KPGA
Sarah Greene, MPH, GHC
Barbara McCray, IHR, KPCO
Leif Solberg, HPRF

Purpose
The purpose of the Discovery Core is to identify, document and assess organizational efforts, big and small, for improving communication related to cancer care. We will:

• Identify and classify innovations from within the 14 CRN institutions related to cancer communication for the sharing of lesson with healthcare systems generally.
  
• Assess patient and provider perceptions of cancer communication innovations in terms of compatibility, effectiveness, cost, trialability, and observability.
  
• Measure unit-level climate and organizational-level culture for determining readiness for change, capacity for change, and barriers to change;
  
• Measure informal influence structures via social network analysis as a means to create sociometic baseline data-sets so that network position can be used as a formative indicator of where to find and recruit opinion leaders for affecting the rate and reach of cancer communication innovations.
  
• Help with the design of demonstrations as a means of sharing the processes and results of innovations in cancer communication.